“We need a sign”

Jaba Bokuchava

I was going to photograph Jaba Bokuchava, but I wanted to include something in the background that would visually say “Caucasus School of Journalism and Media Management,” or “journalism,” or “media management,” or something other than “computers.” But there’s nothing. “We need a sign,” I said. Jaba quickly responded: “I’m going to get one.”Indeed, CSJMM’s first marketing manager is on top of things.

In addition to getting a sign, Jaba’s goals for his first year are to promote the school and strengthen its brand. He will organize CSJMM’s 10th anniversary celebration this summer (look for more information on this blog and CSJMM’s website!). In addition, Jaba will use Facebook and other social networking sites to increase awareness, raise the number of applications to CSJMM’s MA programs and short courses, and to to ensure return viewers. Jaba said three of the school’s strengths are its new curriculum, its faculty (both international members and Georgians with professional experience), and its new SMART lab—a state-of-the-art space for multimedia teaching and production.

With the advantages of synergy, Jaba will surely accomplish his goals and more. The synergy comes from his work with CSJMM and his studies at Durham Business School, UK. Jaba is studying via distance education for an MA degree in marketing and he will be able to immediately apply his knowledge at his marketing job at CSJMM. A similar synergy occurred when he took a Research Methods module at Durham Business School and he worked for the research company ACT. Jaba seems to have lots of experience with experiential learning.

One of his more interesting and innovative ideas is to create loyalty programs for CSJMM students, alumni and faculty/staff. He developing ideas for these programs now, so please send suggestions as a comment to this blog or tell Jaba directly. But don’t tell him he has the same name as a Star Wars character—he’s heard it hundreds of times.


About keithrkenney
Keith Kenney is a professor of visual communication at the University of South Carolina. He is living in Tbilisi, Georgia, for a year. This blog is about several topics. "CSJMM-Journalism" is about the students, faculty and staff members of the Caucasus School of Journalism and Media Management in Tbilisi, Georgia. "USC-Journalism" is about the students, faculty and staff members of the School of Journalism and Mass Communications (SJMC) at the University of South Carolina in Columbia, SC. CSJMM and SJMC are recipients of a "Journalism School Partnership" program grant from the US Department of State. The purpose of this $750,000 grant is to improve CSJMM and ensure its sustainability. "Tbilisi, Georgia" is about Susanna Melo and my experiences in Tbilisi. "Columbia, SC" will be about our experiences in our home town--Columbia--when we return home. "Georgia" is about Susanna and my experiences when we travel in Georgia outside of Tbilisi. "United States" is about our experiences traveling in the US. "Films and Photography" is about two documentary films I'm working on in Georgia. One story follows how Adishi handles the rapid tourism that is being developed in Svaneti. The other story follows Tamaz Jalagania, who is a craftsman of swords and guns, an opera singer, and an extraordinary storyteller. "Scholarship" is about my current books, articles, reviews, and grants.

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