My vote for the most sexist show on television

When I was in Svaneti, at a home-stay, I saw a bit of a TV show and nearly fell off my chair. “Women’s Logic” must be the most sexist program ever. I guess it’s a game show.

On one side are female contestants (physically attractive models or designers wearing fashionable, but skimpy clothes). While drinking champagne, the women try to answer the host’s simple questions. Does the Moon go around the Earth or the Earth go around the Moon? Is Brasilia the capital of Brazil or not? How much is the square root of 36? They can talk among themselves to decide on the correct answer.

On the other side are average looking, average-clothed men. The men don’t have to answer any questions. They simply try to guess how many questions the women will answer correctly.

The audience presumably thinks it is funny when the women get the answers wrong and the men can sometimes guess the number of wrong answers.

Critics, of course, argue that this kind of entertainment program will further strengthen social prejudice and inequality. They claim that the show perpetuates the stereotype that a woman must be pretty, well-dressed and brainless.

What surprises me are the show’s defenders. Tamar Chergoleishvili, editor-in-chief of the news magazine Tabula, argues that critics exaggerate its potential impact. “[I]t is at best naïve to argue that, based on such a show, employers will conclude that women . . .are stupid,” she said.

Davit Imedashvili, producer of Imedi TV’s show Women’s Logic, said: “Watching the program you will see . . . these simple questions are posed in order to let men guess the way the women get to the answers. Therefore I don’t think any gender is being insulted.”

Of course, it doesn’t take a Logic professor to realize that both defenses are illogical; and no one is discussing or revealing “Women’s Logic.” The show simply enables some men to feel superior. That’s sexist.

Click here to see some of the show.


About keithrkenney
Keith Kenney is a professor of visual communication at the University of South Carolina. He is living in Tbilisi, Georgia, for a year. This blog is about several topics. "CSJMM-Journalism" is about the students, faculty and staff members of the Caucasus School of Journalism and Media Management in Tbilisi, Georgia. "USC-Journalism" is about the students, faculty and staff members of the School of Journalism and Mass Communications (SJMC) at the University of South Carolina in Columbia, SC. CSJMM and SJMC are recipients of a "Journalism School Partnership" program grant from the US Department of State. The purpose of this $750,000 grant is to improve CSJMM and ensure its sustainability. "Tbilisi, Georgia" is about Susanna Melo and my experiences in Tbilisi. "Columbia, SC" will be about our experiences in our home town--Columbia--when we return home. "Georgia" is about Susanna and my experiences when we travel in Georgia outside of Tbilisi. "United States" is about our experiences traveling in the US. "Films and Photography" is about two documentary films I'm working on in Georgia. One story follows how Adishi handles the rapid tourism that is being developed in Svaneti. The other story follows Tamaz Jalagania, who is a craftsman of swords and guns, an opera singer, and an extraordinary storyteller. "Scholarship" is about my current books, articles, reviews, and grants.

29 Responses to My vote for the most sexist show on television

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    Stupid TV Show!!!

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