Advanced Photo-visual Communication

J-537: Advanced Photo-visual Communication

You will continually work on improving your skills in taking and editing photographs so that you can create a portfolio of images. In addition, you will improve your storytelling skills by making an audio slideshow presentation. The assignments are demanding and I will critique and grade your work as if you are a professional so that upon graduation you can earn a living in the field of visual communications.

When you take a photo, and when I evaluate your photo, we should consider why someone would pay money for that photo. In other words, how much value was added when a trained photographer took the photo rather than an amateur photographer? You must do better than an amateur with same photography equipment but without your training. If there is no difference, then you’ve failed to demonstrate that you learned anything in this course (and other courses).

You should purchase a flash drive or external hard drive to store your work for the semester and DVDs to back up your work. You are responsible for keeping track of your files throughout the semester. You will need these files for your portfolio at the end of the course and for your portfolio at the end of Jour 564. At the end of the semester, you may be asked to submit your work as color prints, which will not be returned, because I will display them in the halls of the Coliseum.

For this course, all students are required to use a 35mm-style digital camera, lenses with focal lengths from wide angle to telephoto, an auxiliary flash, and a tripod. (A good source of information about digital cameras is the Digital Camera Resource Page. Students without access to this equipment may sign up at room 4013 for a temporary loan of a camera kit, flash, and tripod. We also have other equipment to lend, including telephoto lenses and location lighting kits. If you borrow equipment, you must return it on time. Students will be fined $1 per day for equipment that is returned past the due date; fines must be paid in order to receive a final grade for the course. If you borrow equipment, you will of course be financially responsible for it in case of loss or damage. To borrow equipment, you will need to sign a form stating that (1) you will be financially responsible for it, and (2) not paying for broken or lost equipment will result in the withholding of your final grade. At the end of the semester, I will check to make sure all equipment is returned before posting grades.

Additional resources:

J-537 Syllabus (Fall 2010)

Alcohol Ad Rubric

Audio Slideshow Rubric

Documentary Photo Rubric

Jewelry Rubric

Panorama Rubric

Portrait with Flash Rubric

Sports Action Rubric

Window Light Portrait Rubric

4 Responses to Advanced Photo-visual Communication

  1. Greetings! Very useful advice in this particular article!
    It is the little changes that make the most important changes.
    Thanks for sharing!

    • keithrkenney says:

      Thanks! I’m still teaching Advanced Photo-visual Communication. The biggest difference is that I now have students complete four flash assignments and two sports action assignments. Hope you enjoy photography and keep taking photos.

  2. In fact no matter if someone doesn’t be aware of then its up to other viewers that they will help, so here it happens.

  3. Carmon says:

    Thank you for the auspicious writeup. It actually was once a amusement account it.
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